‘Pierce to be Fierce’ began in 2016, when I turned a graduation project at the Amsterdam Fashion Institute into the first seed of a piercing brand.

From the beginning, my vision has been to create a safe and empowering space where every piercing elevates you into the most fierce version of yourself. My eye for balance, form and detail, shaped through years of experience in branding & design, now translates into every piercing I place.

After refining my craft in Amsterdam, Dubai, and Saudi Arabia and working with the highest standards of hygiene and fine jewelry, I’ve brought my obsession for personal ear styling to Kanpatha studio in Amsterdam. Looking forward to work with you!

Melissa