‘Pierce to be Fierce’ began in 2016, when I turned a graduation project at the Amsterdam Fashion Institute into the first seed of a piercing brand.

From the beginning, my vision has been to create a safe and empowering space where every piercing elevates you into the most fierce version of yourself. My eye for balance, form and detail, shaped through years of experience in branding & design, now translates into every piercing I place.

This journey didn’t stop in Amsterdam. I refined my craft in Dubai and Riyadh. Currently I’m located at Maria Tash, Riyadh and working with the highest standards of hygiene and fine jewelry.

If you would like to get an update when I bring my obsession for personal ear styling to Amsterdam, please sign up for my newsletter below.

Melissa